Five months after the company had been formed, Brightview appointed Tarsh Consulting, following a pitch against one of the world's best-known PR firms. Brightview's brief was to position it as a substantial player in the Internet Service Provider market. Tarsh Consulting drafted corporate profile information, acquired the Brightview.com domain, managed the creation of the corporate web site, handled on-line advertising and set up interviews for senior Brightview executives with the media.

Eight months later, Internet magazine rated Brightview one of the six ISPs most likely to survive consolidation and named its CEO, David Laurie, who had no previous Internet experience, one of the 50 most influential Internet personalities.